Hanggul
Hanggul is a digital platform for some of the most intricate handmade craft forms. This enterprise was established to showcase products produced by Infusing traditional art forms with a modern outlook. It is our effort to curate an undeniably unique selection of traditional art and craft translated into a range of beautiful, contemporary products and make Hanggul a high-end, exclusive brand.
Client
Hanggul
Year
2019
Category
Fashion Apparel
Type of Work
Brand Strategy
Branding
Hanggul, in local language is used for The Kashmir Stag. Which represents nature and the roots of the brand
Developing a brand strategy and brand key for Hanggul
Brand Purpose
Promote sustainable products; Reduce global captilism on artisans; connecting traditional artisans with modern digital world.
Brand Mission
To deliver trustworthy experiences that you cherish for a lifetime.
Brand Vision
To be the first choice for our consumers in their journey of discovering, selling, buying, or renting any property.
After creating a brand startegy we needed to create a visual representation of the brand that resonates with the brand idea/strategy
The visual representation of the brand was communicated through the following mediums
1
Logo/
Mark
2
Colors
3
Typography
4
Patterns/
Branding
1. Creating a logo for the brand
The logo process took a quite a time. The logo design process was started from making sketches and then moving on to creating digital drafts and then finalising the logo
The Finalised Logo
2. Color Palette
The logo process took a quite a time. The logo design process was started from making sketches and then moving on to creating digital drafts and then finalising the logo
3. Typography
The logo process took a quite a time. The logo design process was started from making sketches and then moving on to creating digital drafts and then finalising the logo
Ivy Mode
Heading Font
The quick brown fox jumps over the lazy dog
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Body Font
Bahnschrift
The quick brown fox jumps over the lazy dog
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ABCDEFGHIJKLMNOPQRSTUVWXYZ