Valiant & Company UK
Established in 2009, Valiant & Company is a UK based conglomerate providing a wide range of services in diversified market domains to a global client base across the developed and emerging geographies.
Client
Valiant,
London UK
Year
2021
Category
General
Type of Work
Brand Strategy,
Brand Identity,
Website UI/UX
Valiant Group has a legacy of 11 years in event management, energy, and other industries around the world. To show the expertise and their legacy they needed a whole rebrand of the group.
During the first phase of the project, brand purpose and strategy was drafted.
Purpose of the brand
Endure and Inspire
We help clients capture promising opportunities, address critical challenges & improve overall competitive position in the global market
We at Valiant firmly believe that high moral excellence is the key to achieving long-term success and indeed frown upon anything less than the moral standards that question our code of ethics.
Virtue
Vision
We at Valiant are determined to inspire people & communities .This clarity of vision gives us direction in achieving our goals and has helped us serve businesses successfully throughout the world.
We at Valiant live by high moral standards. Regardless of the challenges we face, we exhibit valour in everything we do, the reason to which we have emerged as ‘one of the leading partners of choice’.
Valour
Second Phase
The Second of the project was defining the visual look and feel of the brand and it all started with crafting the logo and then moving on to colors, patterns and fonts.
Color Scheme & Patterns
Primary color and secondary color palette were made and used throughout the branding, using consistant colors throughout the branding made the company's brand look trustworthy and dependable.
Website UI/UX Design
To communicate the company new values, look and feel, the whole website with around 15-30 pages was redesigned to keep it consistant with the newly created brand guidelines and values of the company.
Brand Guidelines
A book with brand guidelines was created at the time of closing the project and was shared among different teams, to make sure the in future the brand's look and feel remained same throughout different mediums.
